Camilla Belarmino

Crocs is a footwear brand with a global footprint, selling across dozens of markets on nearly every continent. My assets ran inside their paid media campaigns across four global regions at once, translated into the visual language of each market.

Con Edison is the utility company that delivers electricity, gas, and steam to New York City and Westchester County, one of the largest energy providers in the US. This campaign built brand awareness around their infrastructure and clean-energy investment, translated into the languages NYC actually speaks (English, Spanish, Russian, Chinese, Japanese, Hindi, Urdu, and more), across every channel a New Yorker might see it in.

King Oscar launched a new brand identity and communication strategy, heritage-driven, "Royal Standard since 1902." My job was translating that identity into the Amazon environment: PDP carousels and storefront modules built for conversion, not just brand storytelling.

Rhone is a men's performance-apparel brand that wanted its Amazon presence to read as premium fashion, not commodity activewear. Same skill set as the King Oscar project: translating a brand's real ambitions into what Amazon's modules can actually do.

When Purple came on as a new client, their main images had no logo, while direct competitors' did. Without a visible brand mark, a shopper searching for a mattress saw Purple as just another price point in the results, not a brand. Competition on that search page became price vs. price, not brand vs. brand.

A single-variable A/B test: Version A kept the existing logo-free main image, Version B added only the logo, and nothing else changed.